Increasing physical catalogue request conversion by 106%
The previous catalogue request form asked for 15+ fields of information, none of which was utilised by the outreach team afterwards. After stripping back an overwhelming page, we were able to capture only the essential information needed for customers to receive a catalogue; name, address & optional email address to sign up for marketing comms.
The previous catalogue request form asked for 15+ fields of information, none of which was utilised by the outreach team afterwards. After stripping back an overwhelming page, we were able to capture only the essential information needed for customers to receive a catalogue; name, address & optional email address to sign up for marketing comms.
Simplifying this page to a 3-step workflow pattern meant that 65% of total viewers were successfully requesting a catalogue, as opposed to the 20% previously - an uplift of 106%.
Step-by-step form to deliver a physical catalogue to a customer's home address
Interactive catalogue browsing experience
Reducing friction to view catalogues online, then driving engagement with an intuitive experience
Asking users to provide their name, email and number before they were able to view the online version of a catalogue posed challenges with engagement. This was putting people off and rightly so, why should you have to provide personal information simply to view a PDF file?
We took away the data capture aspect from their site and offered shoppers immediate value via an interactive experience, to mimic a physical catalogue. This increased engagement by 160% as users were now spending 4.5mins on this page, as opposed to <1m previously.
Helping customers understand the full range of available fabrics
The client had a large collection of 3D renders available for each product, but didn't know how to present them visually for customers in an engaging way.
We tied them to the fabric swatches within the product gallery, and when customers hovered over the thumbnail we updated the main featured image on the page.
A new and improved store finder experience boosts conversion by 120%
We noticed that only 20% of users who performed a search were navigating to a store detail page. Page speed was also 8s+ which was impacting the overall experience negatively.
We noticed that only 20% of users who performed a search were navigating to a store detail page. Page speed was also 8s+ which was impacting the overall experience negatively.
The new store finder experience resulted in 80% of all traffic successfully navigating to a store detail page. We then captured qualitative feedback from users, which helped prioritise the visibility of opening hours, facilities, directions & Google Maps as these were rated the most important by participants.
Informative content helped provide guidance, building potential customers' knowledge of adjustable beds